Part crooner, part producer, part musical degenerate, Vlad Holiday makes records for people who delete and reinstall Instagram. In a world where thousands of over-produced, AI-laden songs get uploaded to streaming services every day, Holiday’s human-forward sound blends his smoky vocals with tape hiss, 60s guitars, 90s hip-hop beats and 808 sub bass. He lives somewhere between a European nightclub and a 3 am bender in a city that stopped being romantic years ago.
Since launching his project in 2017 in DIY venues all around New York City, lo-fi indie artist Vlad Holiday steadily built an audience on his own terms. Songs like “So Damn Into You”, “Quit Playing Cool”, and “Phonograph” introduced an artist with a distinct point of view—romantic without being sentimental, nostalgic without living entirely in the past.